I help lifestyle and design-led brands transform their digital presence to increase perceived value and conversion through brand clarity, elevated design and strategic brand marketing.
Curio
,
Website & Visual Concepts
Curio is a homegoods brand crafting highly functional products made to be on display. The Curio team wanted a website that felt just as intriguing and elevated as their products. Our team concepted and designed the full site experience and also took on the visual direction for photography and video content. I contributed to the visual direction for photography and video, and led design for the account and subscription portal, while also helping design and prototype touchpoints across the broader site. Since data acquisition on the homepage was a key success metric, every decision was guided by one goal: draw customers in and make discovery feel effortless. Shortly after launch, Curio won several industry awards recognizing the elegance of its product design. Agency: Work & Co Role: Senior Designer Team: Jon Jackson, Michael Griffiths, Gabriel Ricioppo, Kyra Price
Account & Subscription
Object as sculpture
Mobile-First Browsing
Product as Hero
Story-driven details
Home as Backdrop
Design & Visual Direction
Curio
,
Website & Visual Concepts
Curio is a homegoods brand crafting highly functional products made to be on display. The Curio team wanted a website that felt just as intriguing and elevated as their products. Our team concepted and designed the full site experience and also took on the visual direction for photography and video content. I contributed to the visual direction for photography and video, and led design for the account and subscription portal, while also helping design and prototype touchpoints across the broader site. Since data acquisition on the homepage was a key success metric, every decision was guided by one goal: draw customers in and make discovery feel effortless. Shortly after launch, Curio won several industry awards recognizing the elegance of its product design. Agency: Work & Co Role: Senior Designer Team: Jon Jackson, Michael Griffiths, Gabriel Ricioppo, Kyra Price
Account & Subscription
Object as sculpture
Mobile-First Browsing
Product as Hero
Story-driven details
Home as Backdrop
Design & Visual Direction
Amaria Studios
,
Creative Direction & Marketing
Amaria Studios is a boutique collection of beauty suites in Orange County, California. I developed its visual identity, marketing strategy, and digital presence across web and social, with the goal for Amaria Studios to stand apart in a competitive local market and guide prospective clients to book. The work included a logo system, color palette, business cards, and storefront signage, alongside audience and competitor research. I then translated those insights into a full-funnel marketing roadmap built to grow awareness and generate qualified leads. Agency: Stature & Scale Role: Digital Creative Director
Logomark
Category Positioning
Business Card Details
Sensory-driven launch campaign
Owner-First Discovery
Identity in the Wild
Amaria Studios
,
Creative Direction & Marketing
Amaria Studios is a boutique collection of beauty suites in Orange County, California. I developed its visual identity, marketing strategy, and digital presence across web and social, with the goal for Amaria Studios to stand apart in a competitive local market and guide prospective clients to book. The work included a logo system, color palette, business cards, and storefront signage, alongside audience and competitor research. I then translated those insights into a full-funnel marketing roadmap built to grow awareness and generate qualified leads. Agency: Stature & Scale Role: Digital Creative Director
Logomark
Category Positioning
Business Card Details
Sensory-driven launch campaign
Owner-First Discovery
Identity in the Wild
Drink Monday
,
Art Direction & Marketing
Drink Monday approached me for design and art direction for campaign assets and brand merchandise. The client's goal was to build a cohesive, elevated brand presence across digital platforms while extending that identity into tangible, shareable merch for events. Role: Digital Art Director
Launch Campaign Hero
Glossy details
Elevated social proof
Community-Driven Merch
Drink Monday
,
Art Direction & Marketing
Drink Monday approached me for design and art direction for campaign assets and brand merchandise. The client's goal was to build a cohesive, elevated brand presence across digital platforms while extending that identity into tangible, shareable merch for events. Role: Digital Art Director
Launch Campaign Hero
Glossy details
Elevated social proof
Community-Driven Merch
Olipop
,
Website & Motion Design
Olipop, a refreshing prebiotic soda, was looking for better flavor discovery on their website. Partnering with strategy and data analytics, we identified that average flavors viewed per session was a key conversion driver, and usability research showed the existing flavor dropdown made exploration harder than it needed to be. I led creative direction for motion across the product page, replacing the dropdown with scannable flavor swatches, tooltip labels, and bouncy hover states, plus color-spill transitions that brought each flavor to life. For multi-flavor packs, I designed "splodes" — hover-triggered color bursts pulling from each pack's flavors — and a personified upsell that bounced onto the page to nudge undecided shoppers toward the Sampler. The result: right-sized, data-informed design and motion updates that made flavor selection a super fun experience, boosting avg. flavors viewed per session and ultimately conversion by 25%! Agency: The Beyond Group Role: Senior Designer Team: Justin Lalezarian, Ben Claflin, Katie Webb
Flavor discovery
Category Defining Hero
Hover details
Splash-inspired animation
Flavor discovery
Playful upsells
Olipop
,
Website & Motion Design
Olipop, a refreshing prebiotic soda, was looking for better flavor discovery on their website. Partnering with strategy and data analytics, we identified that average flavors viewed per session was a key conversion driver, and usability research showed the existing flavor dropdown made exploration harder than it needed to be. I led creative direction for motion across the product page, replacing the dropdown with scannable flavor swatches, tooltip labels, and bouncy hover states, plus color-spill transitions that brought each flavor to life. For multi-flavor packs, I designed "splodes" — hover-triggered color bursts pulling from each pack's flavors — and a personified upsell that bounced onto the page to nudge undecided shoppers toward the Sampler. The result: right-sized, data-informed design and motion updates that made flavor selection a super fun experience, boosting avg. flavors viewed per session and ultimately conversion by 25%! Agency: The Beyond Group Role: Senior Designer Team: Justin Lalezarian, Ben Claflin, Katie Webb
Flavor discovery
Category Defining Hero
Hover details
Splash-inspired animation
Flavor discovery
Playful upsells